Local SEO is gaining ground and becoming more popular because marketing based on geography is catching up. So how can you achieve great results to ensure your business ranks highly in the SERPs for the keyword of your choice?
When you are optimizing your site for a certain location, you must make sure that you are looking beyond the basic keywords. This allows you to be closer to local internet users because you are more relevant and also reduces your competition quite a bit. Your best bet is to use long tail keyword phrases because when they use them people usually are quite clear on what they are looking for. People are usually using these phrases in their searches which often means that they might generate the results you looking for because they want to take some action.
Try to avoid thinking that no one will read your profile because that isn’t true, and you should put a little thought into what you say on your profile – you know the thing about “first impressions.” Pictures tell a lot that words cannot, so be sure to use good photos that are positive. Avoid photos that are fuzzy, or distance shots of you – people want to see you up close. It’s up to you as to whether or not you hire a photographer to take some photos. You just need to ensure that they are decent enough. You know what appeals to people: trust, reliable, professional, etc.
Make sure to add a local phone number to your site. Make sure you’re mentioning your number in text because the search engines can’t read it then. To prove you are a real business, you need to have a real number on your site, meaning that you shouldn’t even think of 800 numbers.
The content of your site needs to be optimized and targeted towards the area you need to rank for. This will allow you to catch local users eyes while also attracting the search engines. Therefore, you need to write on issues that are related to the area you are targeting and are important to the people. You should write on subjects that are relevant to them in more than one way. If you think outside the box, it will make things easier because you want to establish a connection at a local level and you can only do this if your content is related to their interests.
Take care in all you do when promoting your business online because it will be the obscure aspects that you didn’t think about that often can make a difference. Whether you do these tasks yourself or outsource them, always keep a close eye on what’s going on with your site and business. You may know this, but we’ll mention it anyway – you can help with your exposure by getting involved in your local community in some way.
Generally speaking, local SEO has a bright future and will simply grow substantially. You need to make sure you are using it to its fullest potential today. Don’t get left behind! Get in touch with Triangle ranking experts if you have a local business in Raleigh.