Getting with the Google Snack Pack

Some of our posts are a whole lot newsier than others. Sometimes we come on and there just isn’t that much happening when we happen to be behind the keyboard. Then others, there’s all sorts of things happening. So what’s happening right now? If you haven’t seen the SERP pages recently, you’d better take a look! The Google snack pack One of the big recent developments in the search engine world is the Google “snack pack” – at least that’s what were calling it. For years, we have had paid ads at the top of the search results page, usually an entry or two from organic results, then local results – anything from 1 to 7 entries, and then another 9+ organic entries.  this is been the standard for several years. We’ve all gotten used to it and never expected this recent change. But indeed, the changes do come. From my point of view, I have to admit I like this results page better. First off, most of our companies were fairly high up in the local, so they did naturally appear in the new Google snack pack.  second, this results in fewer companies on the front page.  Again, because most of my companies were down the front page, and reasonably well placed, they are all still on the front page. This however knocks off a number of competitors in the big picture. That front page was turning into a mini directory there were so many entries on it. I’m personally glad to see somewhat fewer entries. One thing to remember though, is that Google is always tinkering. What were seeing this month may not be this way next month, and I certainly wouldn’t bank on this particular SERP page being what we see their next year at this time. For now though, I like this. Modifications to the search algorithms Going back to the Google always tinkering with things angle, I often see that Google continues to refine the algorithms on an ongoing basis. I will see gentle declines in rankings that usually seem to be related to keyword densities in general on page attributes. Even when were not actively working on back linking with a particular page or site, I will notice a small downwards movement across many sites. This usually can be rectified by reviewing keyword densities and dropping them down even further. What used to be commonplace as far as keyword densities for local sites a few years ago would likely get you deindexed these days. if not de-indexed, then lucky to be in the top 10 pages.  I often find that just going back and giving each site a good overall review on a regular basis is never a wasted effort. How can you make this work for you? Snack Pack Rankings If you have not been working on your citations, work them. Get out there and find good solid directories, particularly specialized directories like niche specific or even location specific directories in which to […]

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Basic SEO Tips and Techniques

Google is the center of the Internet universe, to say things bluntly. It is not living up to its complete potential, when your website does not rate highly with leading search engines like Google. Forgetting to enroll with Yahoo, Google and Bing isn’t definitely going to be great for your website. Make use of the suggestions below to optimize the potential of your site’s. To enable you to rate highly on search engines you will have to benefit from the meta tags for “Title”, “Description”, and “Key Words”. Don’t fall victim to the notion that marketing on the side has anything related to your positions with the search engines if you are using search engine optimization strategies. Some really powerful affiliate advertising efforts rely on pay per click arrangements for creating sales. To be able to enlarge your income and possibly your exposure, you can be an affiliate website carrying ads for other websites that are connected and you’ll be able to use affiliate websites to try and create more visitors to your website. Your website name should be readily recognized and recalled so the applicable seeking viewers can find it. Recall that a lot of people would locate your site if your website has products they’re trying to find. Do not presume that most visitors will just be from ads. Pick a bright, proper name that will give users arriving at your website a great first impression. This can cause your website on because it meets what the search engine user typed in to be clicked. They could be a bit too large occasionally, but use CSS and alter their size. These tags can ascertain the position that you just get. Additionally, use H1 or H2 tags for significant info regarding your goods or services. Make a sitemap for your viewers, and contain your keywords a couple of times. Sitemaps enable simple navigation via your website, letting users get where they are going in a couple of clicks. Rather than a link exchange, consider using an article exchange as a way to raise your ranking in internet search engines. Keep your content fresh by writing and posting new content as fast and as frequently as possible. Summarize weekly writing goals to keep yourself on course. Search engines worth sites that contain exactly the same content that is old and update their pages with new and pertinent information over websites that are largely stagnant. Those websites with new content posted often earn higher page ranks. Keep up with the online marketing game. In the event that you are not confident about executing any SEO strategies, feel free to get in touch with us. Let the Triangle SEO experts show you how it’s done..

Basic SEO Tips and Techniques

Google is the center of the Internet universe, to say things bluntly. It is not living up to its complete potential, when your website does not rate highly with leading search engines like Google. Forgetting to enroll with Yahoo, Google and Bing isn’t definitely going to be great for your website. Make use of the suggestions below to optimize the potential of your site’s. To enable you to rate highly on search engines you will have to benefit from the meta tags for “Title”, “Description”, and “Key Words”. Don’t fall victim to the notion that marketing on the side has anything related to your positions with the search engines if you are using search engine optimization strategies. Some really powerful affiliate advertising efforts rely on pay per click arrangements for creating sales. To be able to enlarge your income and possibly your exposure, you can be an affiliate website carrying ads for other websites that are connected and you’ll be able to use affiliate websites to try and create more visitors to your website. Your website name should be readily recognized and recalled so the applicable seeking viewers can find it. Recall that a lot of people would locate your site if your website has products they’re trying to find. Do not presume that most visitors will just be from ads. Pick a bright, proper name that will give users arriving at your website a great first impression. This can cause your website on because it meets what the search engine user typed in to be clicked. They could be a bit too large occasionally, but use CSS and alter their size. These tags can ascertain the position that you just get. Additionally, use H1 or H2 tags for significant info regarding your goods or services. Make a sitemap for your viewers, and contain your keywords a couple of times. Sitemaps enable simple navigation via your website, letting users get where they are going in a couple of clicks. Rather than a link exchange, consider using an article exchange as a way to raise your ranking in internet search engines. Keep your content fresh by writing and posting new content as fast and as frequently as possible. Summarize weekly writing goals to keep yourself on course. Search engines worth sites that contain exactly the same content that is old and update their pages with new and pertinent information over websites that are largely stagnant. Those websites with new content posted often earn higher page ranks. Keep up with the online marketing game. In the event that you are not confident about executing any SEO strategies, feel free to get in touch with us. Let the Triangle SEO experts show you how it’s done..

What Can Facebook Do For Your Business?

You’ve probably heard along the way that Facebook is an excellent place to market your brand, product, or service. If you’re a bit confused here, no worries. This piece is full of great information to help you understand how to launch your own Facebook campaign that is able to draw lots of new customers. You can quickly expand your viewers on Facebook by holding a competition. Offer users prizes and discounts in exchange for encouraging people to like your page. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course. Do not ignore any questions or comments that are asked of you on Facebook. Begin your answer by thanking them for contacting you; then, provide the information they require. When you already have an answer available on your website – link to it. If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. This can be done by using colors and photographic elements. The sorts of people who like Facebook are sure to appreciate this type of page rather than a plain one. Facebook is a content sharing medium. Facebook is for more than just idle conversation; it is a primary channel for content. Use it in this way. Write blog posts and then promote them using your Facebook page. You will discover that Facebook has the ability to draw lots of traffic. You could create a group rather than a page. Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other. Never hesitate to utilize both pages and groups in order to get broad exposure for your offers and updates, and to give users a place to disseminate content of their own. Make it easy for visitors to your Facebook page to subscribe or like your page. If you provide an incentive for registering, you are likely to gain more interested followers. Use contests or freebies to entice them to give you their contact information. Try buying Facebook ads. You can tailor your ad so that only people of specific age or gender criteria see it. You may also use a given budget and do a lot or a little as you can manage. In addition, you don’t have to sign up to run the ad for a year or even for a few months; there is no obligation to keep it running. Your ad can be stopped any time. Promoting your products or services to your audience on Facebook is not that hard. Just don’t expect to achieve a miracle response rate overnight. Use the above tips and remember to be patient. Not sure about social media and SEO campaigns? Let’s help you achieve your business goals. If you have a business in the Triangle and would want to get your site found contact us today. We provide expert SEO services in Raleigh NC!

What Can Facebook Do For Your Business?

You’ve probably heard along the way that Facebook is an excellent place to market your brand, product, or service. If you’re a bit confused here, no worries. This piece is full of great information to help you understand how to launch your own Facebook campaign that is able to draw lots of new customers. You can quickly expand your viewers on Facebook by holding a competition. Offer users prizes and discounts in exchange for encouraging people to like your page. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course. Do not ignore any questions or comments that are asked of you on Facebook. Begin your answer by thanking them for contacting you; then, provide the information they require. When you already have an answer available on your website – link to it. If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. This can be done by using colors and photographic elements. The sorts of people who like Facebook are sure to appreciate this type of page rather than a plain one. Facebook is a content sharing medium. Facebook is for more than just idle conversation; it is a primary channel for content. Use it in this way. Write blog posts and then promote them using your Facebook page. You will discover that Facebook has the ability to draw lots of traffic. You could create a group rather than a page. Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other. Never hesitate to utilize both pages and groups in order to get broad exposure for your offers and updates, and to give users a place to disseminate content of their own. Make it easy for visitors to your Facebook page to subscribe or like your page. If you provide an incentive for registering, you are likely to gain more interested followers. Use contests or freebies to entice them to give you their contact information. Try buying Facebook ads. You can tailor your ad so that only people of specific age or gender criteria see it. You may also use a given budget and do a lot or a little as you can manage. In addition, you don’t have to sign up to run the ad for a year or even for a few months; there is no obligation to keep it running. Your ad can be stopped any time. Promoting your products or services to your audience on Facebook is not that hard. Just don’t expect to achieve a miracle response rate overnight. Use the above tips and remember to be patient. Not sure about social media and SEO campaigns? Let’s help you achieve your business goals. If you have a business in the Triangle and would want to get your site found contact us today. We provide expert SEO services in Raleigh NC!

How To Optimize Your Search Rankings

If you have an internet business, you should understand that having an appealing website is just the start. In case you want your website to rank highly in the search engines when the public searches for your business, you will need to know the best way to optimize your site. Below are some recommendations on the way to do that. It is essential to track your own page ranking, which can be done with the Google toolbar. It’s also significant to monitor what keywords your visitors are entering within their search to locate your website. Search engines weigh the placement of keywords and the most weight is provided to those in the title. Setting the main words right in your name will get you to the top of a search query and drive users to your website. When optimizing a website for search engine rankings, make sure you take a look at what your major competitors are doing. Practice the links on the initial page of results for the search terms you are interested in optimizing for. The source code and content of these pages can tell you a whole lot about the way the search engines rank pages. Using Flash isn’t recommended when you’re optimizing a site for the search engines. Flash is not usable on some apparatus, and search engine robots cannot read it. To properly optimize a website for the search engines, the content must be crawlable and visible to the search engines. Creating a site map can really have a favorable effect on your business, as search engines have the ability to index your pages more easily. A site map can help pages are found by a search engine on your website more readily. A site map might have an important impact on search engine positions, even for modest websites. Use keywords naturally. Many marketers would like to stuff their posts with as many keywords as they can because they are trying to get the search engines to “see” their article, but the simple truth is this: people need to read articles too. Be natural that people keep reading it and conversational. Overwhelmed with the amount of information you need to consider to properly optimize your business site? Let us help you. If you’re a local business that needs some professional SEO services, get in touch with us today!

How To Optimize Your Search Rankings

If you have an internet business, you should understand that having an appealing website is just the start. In case you want your website to rank highly in the search engines when the public searches for your business, you will need to know the best way to optimize your site. Below are some recommendations on the way to do that. It is essential to track your own page ranking, which can be done with the Google toolbar. It’s also significant to monitor what keywords your visitors are entering within their search to locate your website. Search engines weigh the placement of keywords and the most weight is provided to those in the title. Setting the main words right in your name will get you to the top of a search query and drive users to your website. When optimizing a website for search engine rankings, make sure you take a look at what your major competitors are doing. Practice the links on the initial page of results for the search terms you are interested in optimizing for. The source code and content of these pages can tell you a whole lot about the way the search engines rank pages. Using Flash isn’t recommended when you’re optimizing a site for the search engines. Flash is not usable on some apparatus, and search engine robots cannot read it. To properly optimize a website for the search engines, the content must be crawlable and visible to the search engines. Creating a site map can really have a favorable effect on your business, as search engines have the ability to index your pages more easily. A site map can help pages are found by a search engine on your website more readily. A site map might have an important impact on search engine positions, even for modest websites. Use keywords naturally. Many marketers would like to stuff their posts with as many keywords as they can because they are trying to get the search engines to “see” their article, but the simple truth is this: people need to read articles too. Be natural that people keep reading it and conversational. Overwhelmed with the amount of information you need to consider to properly optimize your business site? Let us help you. If you’re a local business that needs some professional SEO services, get in touch with us today!